On June 8, 1987, number 81 on Denmark Street, in Jardim Europa, in São Paulo, opened its doors to welcome the public for the first JACKET.

The creation of the exhibition came about when Brazilian Yolanda Figueiredo and Argentine Angélica Rueda, during a trip to Buenos Aires, met with their friends Javier Campos Malbrán and Ernesto Del Castilho, who proposed organizing a decoration event. The Exhibition was held with the aim of being a socio-cultural and charitable event.

This first edition brought together 25 elite names in decoration, architecture and landscaping, and attracted more than 6 thousand visitors during the 20 days of exhibition. Part of the proceeds collected was donated to Associação Obra do Berço, initiating the brand's social commitment. 

From this moment on the JACKET has become a national and international reference, influencing opinion makers and adding value to the brands with which it is associated.

In 2000, the founders sold the JACKET for Grupo Patrimônio Private Equity and in 2008, Grupo Abril and Grupo Dória acquired the exhibition in partnership. Since 2011, the Abril Group has been unique owner of JACKET.

It is known as the largest and best exhibition of architecture, decoration and landscaping in the Americas. A JACKET occurs throughout Latin America, with 19 national and four international franchises 

In Brazil, JACKET is established in the states of São Paulo, Rio de Janeiro, Minas Gerais, Espírito Santo, Goiás, Mato Grosso do Sul, Paraná, Rio Grande do Sul, Alagoas Santa Catarina, Paraíba, Bahia, Ceará, Pernambuco, Rio Grande do Norte, in addition from the coast of SP, from the cities of Brasília, Balneário Camboriú, Itapema, Campinas and Ribeirão Preto. In the Americas, it passes through Peru, Bolivia, Paraguay and Miami.

JACKET appropriates temporary spaces that are studied, redesigned and decorated for public presentation in an exhibition that lasts approximately 30 days.

This exhibition brings together architects, interior designers, engineers, landscapers and a significant number of collaborators, carpenters, electricians, plasterers, painters... not to mention the partner companies of lighting, decoration, landscaping, and many others.

A JACKET allows the public to have a different experience in specially designed environments, bringing innovations in various sectors such as furniture, art, coverings, technology, adornments and a lot of creativity, providing the experience (even if temporary) of spaces that represent dreams, beauty, well-being , quality of life.

Photo: Personal Collection (2022)

Today we see greater integration in the environments with public leisure spaces (cafes, restaurants, convenience stores, bookstores and others, which has allowed Casacor to transform itself, going beyond an exhibition of environments, with artistic and cultural events.

So, did you like it?

Want to know more about JACKET?
Access the links below!

https://www.paisagismoemfoco.com.br

https://casacor.abril.com.br/mostras/

Leave a Reply

Your email address will not be published. Required fields are marked *